Shu Uemura Maison Kitsune Matte Supreme Lip Colour 5.2g - PK 378

Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.