DEWYTREE is inspired by the crystal-clear image of dewdrops and the vitality of trees. The brand's name and its slogan, "Nature Recipe," also represent its commitment to using only fresh ingredients that are fully disclosed for customer benefit. All DEWYTREE products are dermatologist-tested and entirely manufactured in Korea. YesStyle is an authorized retailer of DEWYTREE.
Korean beauty standards in the 21st century prizeย a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.