NEW COLORS, NEUTRAL SOFT LOOK Color harmony with a mysterious atmosphere as if a layer of soft blur filter was applied. A neutral soft makeup look completed with the soft velvet texture and rich colors.
SOFT BLUR SMUDING A new definition of luxury velvet lips. Luxury smudging velvet look wrapping your lips softly and lightly by leaving natural volume without weight. Natural smudged 'Soft blurring effect' without difficult.
POWDER MATTE, EVERYWHERE Apply the soft velvet texture smoothly and evenly with perfect compatibility. Try a customized tip that can be used for multi-use on cheeks and eyes as well as lips.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.