Press re-set on fine hair with the Aveda Invati Exfoliating Light Shampoo. This gentle shampoo is powered by a mild exfoliant โ it helps to purify from the scalp, creating the optimal foundation for the growth of fuller, healthy-looking hair. Ideal for scalps prone to oiliness, the formula boasts 95% naturally derived ingredients. The brandโs Densiplexโข features a blend of Ayurvedic Herbs โ such as Turmeric and Ginseng โ to invigorate the look of flat, lifeless locks. Milk Thistle Extract then nourishes from the scalp, lending moisture to offset dryness and support long-lasting comfort. The colour-safe shampoo is extremely lightweight to resist extra weight or pressure. It targets the scalp specifically, lifting away dirt and product build-up to ensure clean, airy tresses.
Korean beauty standards in the 21st century prizeย a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.