Collection: Krave Beauty

Brainchild of world-renowned beauty YouTuber, Liah Yoo, the brand is on a mission to slow down the skin care sphere while reducing the industry's waste levels.. KraveBeauty is a skincare brand that emphasizes simplicity, sustainability, and efficacy. Founded by beauty influencer Liah Yoo, it aims to address the over-complicated skincare routines often promoted in the beauty industry. The brand focuses on "feeding your skin what it truly kraves" by offering minimal, effective products that work with the skin rather than against it.