The Nº.4P Blonde Enhancer Toning Shampoo, infused with patented OLAPLEX Bond Building Technology, is a highly concentrated purple shampoo that cleanses, tones and repairs with a sulfate-free formula that neutralizes brassiness and boosts brightness after just one use.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.