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4-IN-1 HYDRATING WASH FOR MEN: This is an all-in-one wash that functions as a facial cleanser, body gel, shampoo, and conditioner at once. Targeting men's daily body concerns, it provides a refreshing and moisturizing finish after your sports routine and on hot summer days.
FORMULATED WITH CYPRESS WATER: Containing Cypress Water from Jeju Island, it offers a powerful cleansing effect, helping to improve the skin's barrier and texture. The patented Hyaluronic Acid Complex enhances skin hydration and elasticity. Zinc Ricinoleate soothes acne and breakouts, while Piroctone Olamine helps keep the skin clean and refreshed.
ALCOHOL FREE VEGAN FORMULA: Using only 100% plant-derived EWG Green Grade ingredients and having undergone a skin irritation test, the wash's texture is gentle for sensitive skin (pH level 5.5~6.5).
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.