BBIA, short for "Blooming Beauty in Online Ocean," is an online-only cosmetics line from Korea. 

BBIA is a popular Korean makeup brand known for its trendy, high-quality, and affordable products. The brand is recognized for its wide variety of pigmented colors and textures, suitable for various makeup looks. BBIA emphasizes online sales and direct interaction with consumers to maintain competitive prices. They offer a range of products including eyeliners, lipsticks, eyeshadows, and more, with a focus on safety and sustainable beauty.