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Korean makeup brand colorgram offers high-quality and affordable products in cute packaging to produce trendy looks. The brand’s name means “unit (gram) to create your own color,” as colorgram encourages customers to creatively express themselves through its makeup.
Bestsellers include the All In One Aegyo-Sal Maker and Shade Re-Forming Brush Liner to effortlessly create different eye makeup looks. colorgram is also known for its All In One Over Lip Maker, a lip liner boasting a long-lasting formula and rich color payoff. Other popular products include the Milk Bling Heartlighter, a highlighter in a dewy formula that leaves a glowy finish. All colorgram products are 100% made in Korea. YesStyle is an authorized retailer of colorgram.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.