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Knowing the customer is at the heart of Korean skin care brand numbuzin. The brand's slogan “What’s Your Number?” represents its mission to find bespoke answers for each person’s skin concerns. numbuzin responds with the right products, which are named by numbers instead of hard-to-remember names. Its bestsellers include the No. 6 Deep Sleep Mask Serum, No. 3 Bodlebodle Repair Serum, and No. 3 Shining Essence. All products are made in Korea. YesStyle is an authorized retailer of numbuzin.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.