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Laneige is a well-established Korean skincare brand, renowned for its innovations in hydration. The brand has long been a pioneer in offering products that deliver intense moisture to the skin, with their iconic Water Sleeping Mask and Lip Sleeping Mask being staples in many skincare routines worldwide.
Laneige’s focus on hydration has made it a trusted name, particularly for individuals with dry or dehydrated skin. Their products use advanced technology to lock in moisture and keep skin feeling smooth and supple.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.