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Anua Rice Enzyme Brightening Cleansing Powder can be used as a powder cleanser or wash-off mask to exfoliate unwanted skin impurities and provide the skin with a new glow.
Rice Powder and extract brighten uneven skin tones and deliver gentle exfoliation to smooth the skin texture.
Ceramide reinforces the skin barrier and promotes moisture retention.
Papain and Alpha-Arbutin add to the cleanser’s exfoliating and brightening effects.
Cruelty-free and formulated free of artificial fragrance, essential oil, mineral oil, and drying alcohols.
This Korean facial cleanser transforms into a foam-like texture and cleanses the skin without stripping it, leaving it smooth and soft.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.