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Launched in 2009, 3 CONCEPT EYES (also known as 3CE) is a South Korean cosmetics brand that creates makeup for confident and modern women.
The popular Korean brand's makeup products primarily use a color palette of pink, orange and beige, which are versatile enough to suit different skin tones.
3 CONCEPT EYES offers an extensive range of shades in its eye makeup, nail polish and lip color lines.
Bestselling lip products include the Blurring Liquid Lip lip tints that provide a blurred lip look, and the Matte Lip Color lipsticks offering a matte finish.
Also popular are its powders ranging from eye shadows like the Multi Eye Color Palette, to multi-purpose highlighters like the Glow Beam Highlighter.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.