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Highly moisturizing cream that retains deep moisturization for up to 100 hours.
Low molecular Phyto Collagen (plant-based collagen) allows easy absorption with hydration and skin elasticity.
5-layers of hyaluronic acid, providing long-lasting moisturization.
Hyalu-cica formula calms and moisturizes dry and sensitive skin.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.