The Whoo

The History of Whoo (also stylized as THE WHOO) is a luxury Korean skincare brand inspired by the beauty rituals of Korean royalty. It blends traditional Korean herbal medicine (hanbang) with modern skincare science to create products that aim to restore balance and vitality to the skin. The brand's name, derived from the Chinese character "后 (Whoo)," signifies "Empress" or "Queen". 

It utilizes traditional Korean herbal medicine, incorporating ingredients like wild ginseng, licorice root, and thyme. 

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