LANEIGE products combine modern technology and high-quality ingredients to reveal clear, youthful beauty. Deriving its name from the French word for โsnow,โ the Korean beauty brand emphasizes the importance of water, applying Water Science technology to create skin care products that give skin hydration.
LANEIGE's Cream Skin Refiner toner and mist, Water Sleeping Mask and Water Bank essence are among the brand's perennial skin care bestsellers. A part of Amorepacific group, LANEIGE is also well known for lip care thanks to its famous Lip Sleeping Mask and the Layering Lip Bar, a Korean makeup go-to for gradient lips.
Korean beauty standards in the 21st century prizeย a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.