Restore hair and fight back against damage. This gentle shampoo is the first step for stronger, healthier looking hair. Follow with the damage remedy™family of products for damaged hair.
KEY INGREDIENTS With a powerful blend of ingredients, including quinoa protein, helps repair and strengthen damaged hair. Gently wash away pollutants thanks to a babassu oil-derived surfactant blend.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.