Pamper your skin with this multifunctional face cream providing anti-aging, moisturizing, soothing and brightening care all in one go. 5 Peptide Complex restores firmness in saggy skin, while squalane and ceramide NP saturate skin with moisture. Caffeine in the mix brightens dull skin. The vegan formula is infused with 150ppm of cica extract to keep skin calm and hydrated.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.