A cloud-like foam face wash suitable for sensitive skin. It gently dissolves daily debris without disrupting skin’s barrier or stripping skin. The texture of this Korean cleanser was made with sensitive skin in mind. The non-abrasive formula comes out as a fluffy foam to reduce the need to lather and scrub. It delivers a powerful, thorough cleanse, effectively removing face makeup without irritating skin. Gentle enough for daily use. Alcohol free and dermatologist tested. An advanced Cica Complex (Centella Asiatica Extracts) and R-protector. Free from: Drying alcohol, Synthetic Fragrance, Sulfates or SLS/SLES or Sulfate Cleansers, Parabens, Phthalates, Gluten, Mineral oil, Formaldehyde & donors, Triclosan, Triclocarban, Animal derived ingredients.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.