Moisturiser packed with active ingredients for intensive hydration and fortification of skin's moisture barrier. Gentle but optimal care for tired and irritated skin for long-lasting moisturisation.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin are prized, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization.